That marketers have an obligation to engage in fair competition and build proper customer relationships best relates to which of the following?   a.  Legal      b.  Citizenship      c.  Economic      d.  Philanthropic      e.  Ethical

C oudy 1080 4 F1 Z 14 Z Z Describe a consumer profile of your own arts and entertainment consumption preferences utilizing four common segmentation categories used in the arts. Briefly explain your choices. # 2 A- F2 11 W S B X #I F3 I # 3 £ Alt E / D DC F4 с $ 4¢ R F K F5 OIO % 5 ||| 06 00 V OCO F6 ¤ T G 6 OLD F7 B ? Y H F8 & 7 11 U N 202 F9 J * 00 8 2 US X₂ F10 M ( 9 3 K F11 H X² E W § L F12 0 14 Scr Lk Arrêtdef P Alt Car PrtSc/Imprecr SysRq/Syst + ½½/2 = E 11 Pause Break/Inter F ? 3

How Satya Nadella run miscrosoft? Provides example that support your views

Personal Value is defined as “an enduring belief that a specific mode of conduct or end-state or outcome is desirable or good.” Lifestyles are consumers’ modes of living as reflected in their activity, interests, and opinions. Psychographics, on the other hand, involves the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market and their reason to make a particular decision about a product. a) Discuss the most frequently used measuring instruments of lifestyle-The Rokeach Value Survey (RVS) and the List of Values (LOV); b) Determinants of Life Style & its behavioral impacts; c) Discuss Values, Attitudes and Lifestyles (VALS) framework.

Which of the following statements best represents a company practising societal marketing ? Group of answer choices 1 The company has started introducing a new and convenient packaging for customers. 2 The company has decided to use only recycled paper in their packaging 3 The company decided to add more new features to their product to beat competition. 4 The company decided to sell the old models at the lowest price to clear stocks.

Which of the following would most likely benefit from being categorized as segmentation by product usage?   Protection services   Fast food restaurant   Silicon Valley   Dairy farmers.

Provide a synopsis of the marketing issue What makes you think this is a marketing issue What macroeconomental issues led to the current situation  Do you predict recovery ( if a negative ) or success ( if a new launching or revamping of a current product)?  Are there ethical consequences involved? Is the organization handling this marketing issue appropriately?

When a business marketer determines whether a buyer is employing a new task, modified rebuy or straight rebuy decision-making process, what macro level segmentation variable is being used? O a. Geographical location O b. Structure of procurement O c. End market being served O d. Type of buying situation

Please assist with the following question:You have been hired by a local department store that intends to increase its presence on socialmedia to increase sales through advertising. Your team has been asked to collect data on socialmedia patterns that can be used to predict the outcomes for the company.Your group is expected to interview at least 30 random persons about their purchasing habits inorder to determine if social media influences their buying behavior. Record the following foreach respondent:1. Gender2. Income3. The number of social media platforms they use on a daily basis a. Discuss what measure of central tendency is the most appropriate for each variable.b. State why the use of a histogram is an appropriate or an inappropriate way to describe thevariable income

Consider the following statement: “Everyone drinks water. It is just one big homogeneous segment of thirsty people. No segmentation required.” Is this a reasonable statement? Why or why not? Develop and post your initial response to the statement presented. Remember to consider multiple perspectives on the statement (all sides of the argument) as you develop your initial post. Read and synthesize the initial posts from your colleagues. Engage in a substantive discussion with your colleagues on each of the statements posted and the issues/questions raised throughout the discussion period.