Discuss the concept of artificial intelligence (AI) and its relationship to data analytics and big data. In your discussion address the roles that marketing managers will still play as AI continues to evolve.

Discuss the concept of artificial intelligence (AI) and its relationship to data analytics and big data. In your discussion address the roles that marketing managers will still play as AI continues to evolve.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Discuss the concept of artificial intelligence (AI) and its relationship to data analytics and big data. In your discussion address the roles that marketing managers will still play as AI continues to evolve.

Definition Definition Structural system an enterprise uses to collect, store, report, retrieve, and process financial data. Accounting information systems are used by business analysts, auditors, accountants, and consultants for accurate and efficient access to financial data.

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