How are consumer markets and business markets different from each other? Identify the points of difference between the two markets. Support your answer with suitable examples.

Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?Why should marketers pay close attention to the cultural environment?

Take into consideration the macroenvironment factors that drive the way you do business today. How will these factors change in the future? What other major trends could affect marketing?

Market segmentation is a crucial component of any marketing strategy, as it allows businesses to divide aheterogeneous market into smaller, more manageable segments. Discuss the FIVE (5) broad types of market segmentation strategies and explain how each type can be applied to identify and target potentialcustomers effectively. Provide real-world examples to illustrate your points.