Answered: How are consumer markets and business…

How are consumer markets and business markets different from each other? Identify the points of difference between the two markets. Support your answer with suitable examples.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How are consumer markets and business markets different from each
other? Identify the points of difference between the two markets.
Support your answer with suitable examples.

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