Discuss Amazon and Walmart's organizations' firmographics, activities, and objectives. Then compare and relate these differences to their organizational cultures.
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- A)Discuss Amazon and Walmart's organizations' firmographics, activities, and objectives. Then compare and relate these differences to their organizational cultures.
- B) Discuss how this information might be used in developing a marketing strategy for this industry.
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- A) what is Amazon's firmographics, activities, and objectives? Then compare and relate these to its organizational cultures. B) Discuss how this information might be used in developing a marketing strategy for this industry.A) Determine two commercial organizations' firmographics, activities, and objectives. Then compare and relate these differences to their organizational cultures. B) Discuss how this information might be used in developing a marketing strategy for this industry.Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…
- C. how can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?1. Analyze the historical role of marketing in Financial Services organizations. Based oncurrent trends, predict the potential future evolution of marketing within this sector.2. Identify and analyze specific marketing strategies used by companies. Develop criteria bywhich you would assess the effectiveness of these strategies, taking into account theiralignment with business goals.26) The GE-McKinsey Matrix uses which 2 factors? a) Market share and market growth b) Profits and losses c) Barriers of entry and barriers of exit d) Industry attractiveness and business strength in said industry
- . Discuss the potential challenges organizations face when segmenting markets for innovative or disruptive products, where customer needs and preferences may not be clearly defined or understood.4. Given a historical context of marketing, assess the present role of marketing in the Financial Services organizations and predict how marketing might "look" in the future.5. Identify specific marketing strategies utilized and develop criteria by which to analyzethose strategies.For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…
- 1Outline how the marketing strategy process applies to a new business in relation to developing, producing, and marketing a new product/service Select any stakeholder or competitor related to the Amazon/Whole Foods acquisition and discuss the strategic applications 2Examine the challenges executives face to develop and implement marketing strategies which achieve the goals of both the organization and society This is the subject of Strategic Marketing, please provide refrencesThe grocery retail industry across America has always tended to involve healthy competition among the various firms in it. (1) Identify the various business competitors in this industry across any geographical location of your choice (County, City , or State ). (2) Determine the respective market shares of each of the largest THREE retail companies in this industry across your chosen geographical location. (3) Analyze the future marketing prospects facing the three industry leaders you identified in Question 2. (4) Provide a strategic planning dossier that identifies new market segments for the three industry leaders you identified in Question 2 .5. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.