Describe the last time you were dissatisfied with a purchase. What action did you take? Why? Are you a committed customer to any brand, service, or outlet? Why?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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  • Describe the last time you were dissatisfied with a purchase. What action did you take? Why?

  • Are you a committed customer to any brand, service, or outlet? Why? 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing