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- 18Tny ana deecribe the factors to consider when setting prices and nev product pricing and its general pricing approaches (ABM_PM11-ilae-17) Discuss the structure of distribution channels, Ite functions, and the nature of supply chain management (ABM_PM11-Hla-e-18) Define and Identify relevant promotlonal tools, namely, advertising, sales promotion, personal selling, public relations, and direct marketing to create awareness and persuade the target market to buy the product or patronize the service (ABM_PM11-lla-e-19) What I Know Pretest for thls Chapter Directions: From the pool words Inside the box, choose the appropriate term for each description below. Promotion packaging goodwll Undifferantiated goods solution product advertiaing madium target return prielng communication boost labeling publicity thred sold 1. The 2. The Is the first element in the marketing mix. serves to contain and protect, and, sometimes, identify and promote the product. 3. packaging, or on the product…A Ims.act.edu.om 8 جامعة التقنية والعلوم التطبيقية بالمصنعة UTASA eLearning Khalid Saud Hamdoon Almusalami University of Technology and Applied Sciences - Al Mussanah Which among the following pricing policy uses Not yet answered the break-even point for fixing the price to get Marked out of a desired profit? Done Demand-oriented or demand-based pricing policy Cost-demand-oriented pricing policy Competition-oriented or pricing policy Cost-oriented or cost-based pricing policyQuestion 1) True or false A- Experienced marketers hope to emulate entrepreneurs with a strong intuition for pricing without using financial tools. True False B- A marketer has assembled costs related to the cost of goods sold, the selling and marketing costs, and the costs of keeping the buildings running effectively. He or she is now ready to set the price of the product. True False C- Temporary market conditions can affect pricing, and this has become a defense of the practice of price discrimination. True False
- Q 1. Explain six key considerations when setting a price Q 2. Describe the promotional pricing approaches used by marketersQUESTION 2 Using the Areeda-Turner test, a competition authority risks making a type II error, that is, not prosecuting predatory pricing when the dominant firm prices above costs. O True O FalseLegal and Ethical Issues on Pricing Policies & Practices Instruction:1. Select a current legal and ethical issue on the company's pricing policies and practices. 2. Identify the source or online link of the aforementioned article. (Article should be within 2015-2022) 3. Identify the problem. 4. Give two solutions of the problem. 5. Determine the PROs and CONs of each of the solution. 6. Select the best solution. Discuss briefly.
- . Select a suitable pricing policy. Justify.Touché Toiletries Inc. has developed an addition toits Lizardman Cologne line tentatively branded Ode d’Toade Cologne. Unit variable costs are45 cents for a 3-ounce bottle, and heavy advertisingexpenditures in the first year would result in totalfixed costs of $900,000. Ode d’Toade Cologne ispriced at $7.50 for a 3-ounce bottle. How manybottles of Ode d’Toade must be sold to break even?QUESTION S Why is a fitness studio more likely to price discriminate than a grocery store? OA service cannot be resold, whereas food can be resold O A fitness studio does not have market power, but a grocery store is likely to have market power O A fitness studio has more fixed costs and fewer variable costs, whereas a grocery store has fewer fixed costs and more variable costs A fitness studio cannot find characteristics of consumers that correspond with their willingness to pay, but a grocery store can QUESTION 6 A patent is an example of O a unique cost advantage O a government created barrier to entry O customer lock in O entry deterrence
- 2. Select a suitable pricing policy for organic vegetables. Justify.Legal and Ethical Issues on Pricing Policies & Practices 1.Select a current legal and ethical issue on the company’s pricing policies and practices. 2.Identify the source or online link of the aforementioned article. (Article should be within 2015-2022) 3.Identify the problem. 4.Give two (2) solutions to the problem. 5.Determine the PROs and CONs of each of the solution. 6.Select the best solution. Discuss briefly. Thank you in advance for your help!! :)Q3) Pricing in practice are influenced by the following, except a. customer demand b. competitor's action c. predatory pricing d. discretionary pricing