Using the application of differential threshold concept, suggest any TWO (2) ways that marketers can promote an improved product from an existing one. The existing product is a canned mushroom soup which is now much better in terms of taste with more ingredients

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.