A) Determine two commercial organizations' firmographics, activities, and objectives. Then compare and relate these differences to their organizational cultures. B) Discuss how this information might be used in developing a marketing strategy for this industry

A) Determine two commercial organizations' firmographics, activities, and objectives. Then compare and relate these differences to their organizational cultures. B) Discuss how this information might be used in developing a marketing strategy for this industry

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter2: Strategic Planning In Contemporary Marketing

Section2.1: Marketing Planning: The Basis For Strategy And Tactics

Problem 1LO

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

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A) Determine two commercial organizations' firmographics, activities, and objectives. Then compare and relate these differences to their organizational cultures.
B) Discuss how this information might be used in developing a marketing strategy for this industry.

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