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- A) what is Amazon's firmographics, activities, and objectives? Then compare and relate these to its organizational cultures.
- B) Discuss how this information might be used in developing a marketing strategy for this industry.
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- A) Discuss Walmart organizations' firmographics, activities, and objectives. Then compare and relate these to its organizational cultures. B) Discuss how this information might be used in developing a marketing strategy for this industry.the important roles and responsibilities of the Marketing Department in Levi's how your marketing department works and interacts with other departments in your company, and how it supports the broader organizational context in terms of vision, mission, and purpose How the external environment will affect the ability of Levi's to identify opportunities or challenges.1. What is a marketing plan and how is it used? Which section of the marketing plan is most important? Why? The least important?
- A) Determine two commercial organizations' firmographics, activities, and objectives. Then compare and relate these differences to their organizational cultures. B) Discuss how this information might be used in developing a marketing strategy for this industry.What is the difference between a firm’s mission and its objectives? Why is it important that both are conveyed clearly toemployees and to customers?Marketing Intelligence is an essential component of gathering internal and external marketing-related data, statistics, and information. In a sense, marketing intelligence is the cornerstone of effective marketing practices and strategy. Please address what a Marketing Intelligence System is, how it is utilized, why it is important, and what the internal and external sources of marketing intelligence may be...
- Discuss the following terms as it relates to strategic marketing a) Mission b) Vision c) SMART OBJECTIVES d)Strategic Fit e) Strategic StretchHow has OXO modified its marketing mix? Are these changes in line with its mission?It is important that organisations implement Marketing Management strategies and practises in a manner that notonly focusses on the present, but also promotes successful long-term growth. Applying related theory, discuss howNetflix can achieve long-term growth and sustainability by creating Long Term Relationships to minimise customerdefection.
- describe .. How does strategic marketing address the needs of different customer segments?For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…5. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.