A strong packaging and labeling strategy might not seem like a branding, however these two go hand-in-hand in developing the following is not one of the considerations in a strong packaging

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
A strong packaging and labeling strategy might not seem like an important consideration in
branding, however these two go hand-in-hand in developing the product. Which of the
following is not one of the considerations in a strong packaging and labeling strategy?
O The cost
O The benefits
O The differentiation
O The image
Transcribed Image Text:A strong packaging and labeling strategy might not seem like an important consideration in branding, however these two go hand-in-hand in developing the product. Which of the following is not one of the considerations in a strong packaging and labeling strategy? O The cost O The benefits O The differentiation O The image
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