Discuss Walmart organizations' firmographics, activities, and objectives. Then compare and relate these to its organizational cultures. B) Discuss how this information might be used in developing a marketing
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- A) Discuss Walmart organizations' firmographics, activities, and objectives. Then compare and relate these to its organizational cultures.
- B) Discuss how this information might be used in developing a marketing strategy for this industry.
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- 5. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.the important roles and responsibilities of the Marketing Department in Levi's how your marketing department works and interacts with other departments in your company, and how it supports the broader organizational context in terms of vision, mission, and purpose How the external environment will affect the ability of Levi's to identify opportunities or challenges.describe .. How does strategic marketing address the needs of different customer segments?
- Marketing Intelligence is an essential component of gathering internal and external marketing-related data, statistics, and information. In a sense, marketing intelligence is the cornerstone of effective marketing practices and strategy. Please address what a Marketing Intelligence System is, how it is utilized, why it is important, and what the internal and external sources of marketing intelligence may be...1. What is a marketing plan and how is it used? Which section of the marketing plan is most important? Why? The least important?Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large1.” If you read the definition closely, you see that there are four activities, or components, of marketing: 1. Creating. The process of collaborating with suppliers and customers to create offerings that have value. 2. Communicating. Broadly, describing those offerings, as well as learning from customers. 3. Delivering. Getting those offerings to the consumer in a way that optimizes value. 4. Exchanging. Trading value for those offerings. When a company uses exchanging and communicating as their marketing activities. What are they trying to do? What do you think are their objectives? Who are the activities or messages targeted to?
- A) Determine two commercial organizations' firmographics, activities, and objectives. Then compare and relate these differences to their organizational cultures. B) Discuss how this information might be used in developing a marketing strategy for this industry.At the last Linking the Concepts, you segmented the U.S. footwear market. and select two companies that serve the footwear market. Describe their segmentation and targeting strategies. Can you come up with a company that targets many different segments versus another that focuses on only one or a few segments?Explain the THREE (3) essential steps that McDonald's would need to focus on when creating their marketing plan to make a key customer-driven marketing strategy decision.
- What is the role of integrated marketing communications(IMC) in a firm’s overall marketing strategy? When executedwell, what are its benefits?Relationship marketing is A the development by marketers of longer-term exchange relationships with customers, suppliers, and employees for mutual benefit B selling to couples, organizations, or groups of related individuals C a process by which customers are bound both contractually and personally to the business D the initial process by which marketers can demographically and psychographically profile customers. E the psychological theory behind the concepts of "bonding" and "stakeholding" by customers.Marketing segmentation has been described both as a demand analysis and as a business strategy. What is the difference between these uses of the term market segmentation? When segmenting a market, describe the reason why marketers segment markets? What is the difference between market segmentation strategies and product differentiation strategies in marketing? What is required to effectively use a market segmentation strategy?