MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 9, Problem 3MA
Summary Introduction
To discuss: The types of products that are used for demographic and psychographic segmentation.
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What types of products would you use demographic segmentation for?How about psychographic segmentation? Explain how these products differ.
How does demographic segmentation differ from psychographic segmentation, and what are their respective advantages in marketing?
Do marketers need to create separate products and marketing programs for each generation?
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- What are some of the criteria For market segmentation?arrow_forwardDiscuss how these four segmentation bases (geographic, demographic, behavioural and psychographic) influence the market segmentation. Give suitable examples in your answer.arrow_forwardWithin the hair care category, you are to find one example that represents Demographic, one that represents Psychographic, and one that represents Benefit segmentation. You must use specific brands for your answers!arrow_forward
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