MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 9, Problem 6MA
Summary Introduction

To discuss: The ways famous soft drinks brands position themselves in the market.

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If your target market are teenagers, What do they need? What do they want? What products can you offer them? What services can you offer them?
In what ways does Taza benefit from selling directly to some consumers? What are some potential problems of selling directly to consumers?
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