How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?
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How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?
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- Develop a brief segment profile for these three consumer segments. Note: You should consider their main needs, are they light or heavy users, what retailers they use, their likely demographics, are they brand loyal or switchers, what media do they consume, are they price sensitive, which brands are they most attracted to, and so onWhat are the market segments? How would you plan on choosing your target markets and why?Discuss how these four segmentation bases (geographic, demographic, behavioural and psychographic) influence the market segmentation. Give suitable examples in your answer.
- The requirements for effective segmentation are measurable, accessible, substanial, and actionable. Give the meaning and significance of each and an example of each. And what is market targeting? Describe and give the importance and example of it.What is the relationship between market segmentation and the selection of target markets?What is a Market Segment Theory?
- How does demographic segmentation differ from psychographic segmentation, and what are their respective advantages in marketing?How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?What is a market? What are the requirements for market? What is market segmentation? Define geographic segmentation?
- Create a description of your family as a market segment using geographic, psychographic, and demographic factors. Suppose that you’ve been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store’s lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials. Assume you are the marketing director of a new restaurant that plans to open in six months. Conduct a short nonprobability sample among your acquaintances to determine (a) whether coupons would be a successful promotional tactic to use and (b) in what circumstances coupons would be an inducement for repeat business and when they would not. Report your findings.How Michael Porter’s five forces model can help marketers to analyze segment attractiveness? Explain with help of examples.What is the other name of cross-market segmentation ?