MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Textbook Question
Chapter 9, Problem 7MA
Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product and each component of its value proposition.
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- What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of eacharrow_forwardDescribe FOUR (4) options you might take if your customer believes your product did not fulfill their needs.arrow_forwardWould current customers benefit from the product?arrow_forward
- Make a simple marketing plan for a product.arrow_forwardHow will you apply the concept of value proposition and unique selling proposition in your product/service? Cite waysarrow_forwardDiscuss what are the most effective methods for developing a marketing plan for a new product or service that has no existing market or competition?arrow_forward
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How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY