MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 9, Problem 8MA
Summary Introduction
To discuss: The methods for segmenting the market and the characteristics of the target market.
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Prepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study Infinix
Search for a local advertisement of a particular product or company and discuss the segmentation strategy that was used by the advertiser.
Choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?
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- What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.arrow_forwardChoose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.arrow_forwardtoothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.arrow_forward
- You have been hired as the promotional manager for a new brand of disposable beverage cups. Describe a consumer sales promotional plan for this new brand. Incorporate at least three different promotional tools into your plan.arrow_forwarda) Explain to them the various stages of the product in the market. Discus the promotional objectives you will consider at consider at each stage of the market.arrow_forwardIdentify the promotional tool of Marketing mix which plays a persuasive , service and informative role and thereby link a business firm to its customers .arrow_forward
- choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools .arrow_forwardGive an example of a specific company that uses television advertisements in their marketing strategy.arrow_forwardThink of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?arrow_forward
- Marketing managers have to review multiple aspects when deciding what specific promotional mix to use to communicate with the target audience effectively. Describe the factors affecting a company's selection of Promotional Mix.arrow_forwardWhat would experiential marketing need toaccomplish in order to be a useful promotional technique?arrow_forwardFind three print examples of the kind of promotional methods that constitute ambush or experimental marketing. Evaluate each examples in terms of the effectiveness of the sensory input provided.arrow_forward
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