Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 8.6, Problem 8.11LR
Summary Introduction

To determine: The three kinds of sales forecasting techniques.

The process of making the future predictions based on the past and present data and mostly based on trend analysis is known as forecasting.

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