Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 8.5, Problem 8.7LR
Summary Introduction

To determine: The type of survey that are with a good flexibility for asking probable questions

Introduction:

The primary data are the information and figures that are collected freshly for the project.

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Which type of survey provides the greatest flexibility for asking probingquestions: mail, telephone, or personal interview?
List some practical difficulties involved in getting accurate results from a mailed survey.
In a survey questionnaire or carrying out research, what are the different types of Questions? Explain.
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