Company CL produces lip balms and skin care products, the family owned business that maintains a good relationship with its consumers since its foundation. This case mainly focuses on the marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”. The strategies to be considered are a poll question on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on the metrics and the effect of using alternative strategies. Characters in the case: Company CL Social media F Introduction: The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research . To determine: The strategy that needs to be used for the given situation.

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Chapter 8, Problem 5VC

a)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products, the family owned business that maintains a good relationship with its consumers since its foundation. This case mainly focuses on the marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are a poll question on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on the metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To determine: The strategy that needs to be used for the given situation.

b)

Summary Introduction

Case summary:

Company CL produces lip balms and skin care products, the family owned business that maintains a good relationship with its consumers since its foundation. This case mainly focuses on the marketing research using Social media F to decide the new possible quantitative test to add. The main metrics used for taking the decision are “engagement” and “like”.

The strategies to be considered are a poll question on Social media F wall, a contest on Social media F, and both contest and poll together. The case mainly concentrates on the metrics and the effect of using alternative strategies.

Characters in the case:

Company CL

Social media F

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

To determine: The scenario that Person X would choose for the given situation and the reason behind that.

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Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer! Can you still think of well-known and successful companies/businesses, either in the United States, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER LONG AND SATISFYING!