Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 8.5, Problem 8.10LR
Summary Introduction

To determine: The two dimensions on which the marketing actions are evaluated

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts and suggesting actions to decrease the risk and thereby improving the decisions in market is known as the marketing research.

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