Concept explainers
a)
To determine: The question that Person X would pair to form a cross tabulation and the frequency of fast-food restaurant, and its characteristics are important to the consumers.
Introduction:
The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.
b)
To determine: The source of information and the age of household at the fast-food restaurants.
Introduction:
The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.
c)
To determine: The frequency and the source of information used at a fast-food restaurant.
Introduction:
The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.
d)
To determine: The number of children in the family and where the family wants to eat.
Introduction:
The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.
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Marketing
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