MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
Question
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Chapter 6.4, Problem 2PC
Summary Introduction

To determine: The difference between a need and a want.

Introduction: The consumer decision process starts with an unsatisfied need and the consumer urges to go from their real, destitute state to an alternate, wanted state.

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Students have asked these similar questions
4. Explain in detail the three types of desires humans have, according to Epicurus, and give a brief example of each. Based on Epicurus' account, explain his argument for why we should not fear not getting what we want.
Where do nonfunctional desires really stand, in terms of importance? Why do you think this is true?
demonstrate how a product can statisfy a need or a want? for example an iPhone
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