MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 6.5, Problem 3PC
Summary Introduction
To discuss: The situational factors that are utilized by the firm for influencing the purchase
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What situational factors do firms use to influence consumer purchasebehavior?
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Explain how situational influences may affect the consumer buying decision process.
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