MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 6, Problem 8MA
Summary Introduction
To develop: An advertising strategy theme that covers the three component of attitude.
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- What is your opinion about shampoo commercials that feature subtle message involved in the ad?arrow_forwardSuppose you are doing a marketing campaign for insect repellent lotion, what will be the advertising message that will be delivered and carried out in marketing communication? Afterward, come up with a holistic slogan and justify it.arrow_forwardWhat are the key considerations when designing a point-of-purchase (POP) display for sales promotions?arrow_forward
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