Concept explainers
Case summary:
The product G and product E are competing each other to providing various smart home devices. The product G is more advanced in web browsing and providing better play back options. According to a research the Product G is far better than Product E in case of considering users requests.
In case of people uses homes to control appliances the Product is E is more useful. The product E produced by the company A is more successful in case of ecommerce. The huge customer perceptions maintained by the company A helps to power product E more. It also provides better facility to search and purchase accurate products.
The product E dominate the 70 percent of market share. The product E cost about $180 and product G cost is $130. Eventhough Company A released the cheapest version of product E its cost only $50 and selling at a special price of 35 on prime day. Which leads to top selling product on that day. In response company G cut the cost of product G to $100.
Then one other tech company P introduced smart speaker home device along with the functions of product G and product E. The company P especially focused on music and sound quality and its costs $349.
To discuss: Steps in the consumer decision process when person X buying a smart home device.
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