Please explain each stage of Maslow's hierarchy of needs. A

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
Please explain each stage of Maslow's hierarchy of needs. As you read about this model, which need do you find yourself thinking about the most and why?
Expert Solution
Step 1

Maslow's hierarchy of needs is a psychological theory of motivation that includes a five-tier model of human needs that is frequently represented as levels within a pyramid. The needs are physiological (food and clothes), safety (work security), love and belonging needs (friendship), esteem, and self-actualization, going up the hierarchy in order.

Physical survival is our most fundamental need, and it will always drive our conduct in the beginning. What drives us once that level has been reached is the subsequent level up, and so on.

1. Physiological needs, such as air, food, water, shelter, clothes, warmth, sex, and sleep, are biological necessities for human survival.

The human body cannot function at its best if these demands are not met. Maslow regarded physiological needs as being more significant than all other wants because, unless these needs are addressed, all other needs become secondary.

2. Demands for safety - after a person's physiological desires are met, their needs for safety and security become apparent. People desire a sense of control, predictability, and order in their life. The family and society can meet these needs. ex: Police, schools etc

 

 

steps

Step by step

Solved in 2 steps

Blurred answer
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning