Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Please explain each stage of Maslow's hierarchy of needs. As you read about this model, which need do you find yourself thinking about the most and why?
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Maslow's hierarchy of needs is a psychological theory of motivation that includes a five-tier model of human needs that is frequently represented as levels within a pyramid. The needs are physiological (food and clothes), safety (work security), love and belonging needs (friendship), esteem, and self-actualization, going up the hierarchy in order.

Physical survival is our most fundamental need, and it will always drive our conduct in the beginning. What drives us once that level has been reached is the subsequent level up, and so on.

1. Physiological needs, such as air, food, water, shelter, clothes, warmth, sex, and sleep, are biological necessities for human survival.

The human body cannot function at its best if these demands are not met. Maslow regarded physiological needs as being more significant than all other wants because, unless these needs are addressed, all other needs become secondary.

2. Demands for safety - after a person's physiological desires are met, their needs for safety and security become apparent. People desire a sense of control, predictability, and order in their life. The family and society can meet these needs. ex: Police, schools etc

 

 

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