MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 6, Problem 9MA
Summary Introduction
To discuss: The activity that can be done by a marketer to have a positive influence on a situation where a consumer is ready to purchase but have not yet purchased.
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- How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?arrow_forwardHow could families and individual consumers benefit from adopting some elements of organizational buying behavior?arrow_forwardWhich brand is this consumer least likely to purchase ? Discuss two ways the marketer of this brand can enhance consumer likelihood of purchasing its brand.arrow_forward
- Identify a product which you have recently purchased from an outlet and apply consumer decision-making model in detail.arrow_forwardDescribe a purchase that a consumer might make thatwould reflect his or her status within a particular group.If that person’s status increased, how might the purchaseselection change?arrow_forwardWhat is a consumer inference? Why is this ofinterest to marketers?arrow_forward
- It is often said that the consumer behaviour is not consistent in a market. It varies from time to time. Explain.arrow_forwardConsider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examplesarrow_forwardAn individual’s buying decisions are further influenced by psychological factors. What are they?arrow_forward
- How does a restaurant and its menu influence consumer "impulse purchasing" to increase sales (purchasing) as well as promote profits (buying items with higher margins) ?arrow_forwardWhat are examples of the economic, passive, cognitive, and emotional models of consumer decision making.arrow_forwardAssume that you sell products on the Internet. If you want to understand the factors which affect the behaviour of customers, what factors will be chosen in your research? Please describe the reasons.arrow_forward
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