Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 6, Problem 6.11AAC
Summary Introduction
To Determine:
A memo addressing the marketing staff members for the signature of Jenny Zhang.
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Post a paper of at least 1,000 words to cover the following: My firm is DONT FORGET TO WRITE IN DETAILS AT LEAST 1,000 words, i need an A - Describe a new product for my firm recently introduced - Detail how the new offering was different from their existing products - Discuss why the change was made and how it fits their marketing strategy
PURPOSE
The purpose of this assignment is to develop the learners’ ability to discuss strategies, advantages and disadvantages of customer relationship marketing (CRM) in managing a business.
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Assume that you are the general manager of a luxury retail company in Malaysia, for examples Burberry, Prada, and Coach. Prepare a report to assess the need for customer relationship marketing (CRM) by highlighting its advantages and disadvantages to the business
Statement 1: "Your firm has had problems with sales people telling lies to customer. You have hired a consultant named Phil to help assess the problem and give you advice. Phil did some research and found that your staff is nearly 4 times more likely to mislead customers than is normal in your industry. He recommends that you send employees an email appealing to your employee's common beliefs about the value of telling the truth and point out that at the moment this firm tells lies to the customers much more than other firms. He suggests you attach his research summary of his employee truth-telling research results. It is likely that Phil is using the "product of the environment" approach to solving business problems.
Statement 2: "Your firm has another problem: many employees are lazy and unproductive. You've hired a consultant named Anya to help assess the problem. Anya arranges for focus groups with different groups of workers and sends out surveys designed to discover employee…
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Essentials of Business Communication (MindTap Course List)
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- Description and Instructions: A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer want to produce a three (3) month sales forecast based on the data produced from the research. Write a report about the marketing research process and your findings. Your report should include: 1.Describe the research design. Use the qualitative method: Netnography. For the following details: Ethical considerations Please include 2 sources and in-text citations from scholararrow_forwardDescription and Instructions: A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer want to produce a three (3) month sales forecast based on the data produced from the research. Write a report about the marketing research process and your findings. Your report should include: Include four (4) research objectives Describe the research design. Use the qualitative method: Netnography. For each give the following details: Participants i. Numbers, gender, age, how selected. Justify each Interviews i. How many, the setting & process, length of time. Justify each ii.…arrow_forwardFind an online job posting. According to this posting, what are some KSAOs required for that position? Are there any KSAOs you believe might be expected but are omitted from this ad? What might be the consequences of this omission?arrow_forward
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