Do you think people buy products or the “ideas” of the product? In essence, are products ideas?  Explain how the term quality has been used to differentiate products in the automobile industry in recent years. What are some makes and models of automobiles that come to mind when you hear the terms high quality and poor quality? Will the automobile industry and some of its lead brands be able to recover their quality image after the scandals of deceit in recent months and years?  How has digital media changed consumer behavior? What do you believe will be the biggest changes in consumer behavior because of this new way of connecting with customer

When introducing a new product, companies account for sales of peripheral products. This is known as:   A. erosion or cannibalism.   B. a side benefit.   C. an opportunity cost.

Choose an example of an ad, brochure, flyer, poster, logo, or some other visual marketing piece and provide your assessment evaluating the design elements of the item (positive and/or negative). Upload or embed the image of the item you are evaluating.

As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy. You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included: • An insulated lunch sack • A portable power strip in a zippered case • A square-ended barrel bag with fanny pack . A deluxe canvas attaché case • Two colors of garment-dyed sweatshirts All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items. When the items arrived, you were not pleased. You returned them all on January 21. You have…

Assume that you are working as a brand manager in a company. Your company is going to create a new product and senior management expects from you to create new brand for this new product. “How do you “brand” the product?” and “What makes the brand strong?”. Please answer these two questions by taking challenges and opportunities for the brands nowadays into account.

Choose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product.  Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.

2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.  (Minimum 150 words)

The three noise factors most likely to interfere with the successful launch of the new product line are stated below 1. Filtering 2. Credibility 3. Information Overload Of the three noise factors which do you think has the biggest impact and why?

10. ​In which stage of a product’s life cycle is the firm focused on establishing and fortifying the product’s market position by encouraging brand loyalty? ​a. ​The maturity stage b. ​The introduction stage c. ​The decline stage d. ​The growth stage e. ​The rebirth stage 2. ​Nick Arnold's Auto Towing Service would best be described as a(n) ____ product. a. ���convenience b. ​unsought c. ​specialty d. ​durable e. ​shopping 12. ​Energizer batteries would be classified as which type of product? a. ​Convenience b. ​Shopping c. ​Specialty d. ​Unsought e. ​Industrial service

In this scenario, you are the product manager of "Nike".  What is the name of the company you chose?  Describe the company’s logo. What information is the company trying to convey about its brand based on the logo? How does the company’s brand speak to the quality, features, and style relative to one of its competitor brands?