You have recently been appointed sales manager of a company selling used cars.  Sales are declining and you suspect that a major factor causing this decline is a lack of motivation amongst the salesforce.  At present they are paid a straight salary, the size of which is dependent on the length of service.  Outline your thoughts regarding how you would approach this situation. Word Limit 2,000 - 2,500 words   RUBRIC: Criteria Description The extent of the declining sales and the cause.    Determine the extent of the decrease in sales and the cause, and examine the full range of possible reasons for this.   Research & Findings   Compare industry norms, in terms of sales and compare with present results.  Compare industry sales average and the present level of sales.    Discuss the possible causes Motivation   Motivation would appear to be an issue which needs further investigation, and this could take several forms among other things.  Discuss the possible causes of the decrease sales. Report Format    The report is organized and includes visual elements. Writing is professional, concise and persuasive. There are no spelling or grammatical errors and technical terms are defined. References    Five or more references were used/cited using the APA 7th ed. style format within the last 6 years.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have recently been appointed sales manager of a company selling used cars.  Sales are declining and you suspect that a major factor causing this decline is a lack of motivation amongst the salesforce.  At present they are paid a straight salary, the size of which is dependent on the length of service.  Outline your thoughts regarding how you would approach this situation.

Word Limit 2,000 - 2,500 words

 

RUBRIC:

Criteria

Description

The extent of the declining sales and the cause. 

 

Determine the extent of the decrease in sales and the cause, and examine the full range of possible reasons for this.  

Research & Findings

 

Compare industry norms, in terms of sales and compare with present results.  Compare industry sales average and the present level of sales.    Discuss the possible causes

Motivation

 

Motivation would appear to be an issue which needs further investigation, and this could take several forms among other things.  Discuss the possible causes of the decrease sales.

Report Format 

 

The report is organized and includes visual elements. Writing is professional, concise and persuasive. There are no spelling or grammatical errors and technical terms are defined.

References 

 

Five or more references were used/cited using the APA 7th ed. style format within the last 6 years.

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