Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Question
Chapter 6, Problem 6.7AAC
Summary Introduction
To Determine:
A well organised direct request letter to sales manager of Four Seasons Resort and Residences Vail to ask various questions regarding the amenities provided.
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The purpose of this assignment is to familiarize you with creating marketing materials for a foodservice facility.
You will create your marketing materials for the following type of restaurant:
Restaurant name: Nourish
Type of service: fast/casual with some indoor dining space; patrons order at a counter and seat themselves or takeout
Food: Customizable grain/veggie bowls-think a combo of Chipotle and a salad bar-you can make up specific menu items
Clientele: People near a university in an urban area-college students, working professionals
You can market a new special, opening day, general restaurant dining, a new menu, etc. Some examples of past student work (not for Nourish) are attached below.
Marketing Material
You will create a piece of marketing associated with the restaurant above. It can be a flyer, an instagram story, a social media ad, radio ad, etc.
Attached are examples:
The purpose of this assignment is to familiarize you with creating marketing materials for a foodservice facility.
You will create your marketing materials for the following type of restaurant:
Restaurant name: Nourish
Type of service: fast/casual with some indoor dining space; patrons order at a counter and seat themselves or takeout
Food: Customizable grain/veggie bowls-think a combo of Chipotle and a salad bar-you can make up specific menu items
Clientele: People near a university in an urban area-college students, working professionals
You can market a new special, opening day, general restaurant dining, a new menu, etc. Some examples of past student work (not for Nourish) are attached below.
Marketing Material
You will create a piece of marketing associated with the restaurant above. It can be a flyer, an instagram story, a social media ad, radio ad, etc.
Make an Instagram story and take a screenshot of it.
Attached are examples:
The Vice President of Corporate Communications has charged your department, with the task of planning the awards function for the sales representatives, with a budget of $3 million. This plan is to be presented to the senior management team for approval.
What are some goal and objectives of this plan?
Chapter 6 Solutions
Essentials of Business Communication (MindTap Course List)
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