Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 6, Problem 6.6AAC
Summary Introduction
To Determine:
A direct request letter to the head of Southwestern Guide Dogs for sponsoring a program encouraging the employees to act as volunteers.
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Role PlayingAs an employee of a business consulting firm that specializes in helping people who want to start small businesses, you have been assigned a client who is interested in introducing a new concept in health clubs—one that offers its customers both the usual exercise and weight-training opportunities and certain related types of medical assistance, such as physical therapy, a weight-loss physician, and basic diagnostic testing. As you begin thinking about the potential for success for this client, you realize that developing a marketing plan is going to be essential. Take role-playing approach to present your argument to the client as to why he or she needs to spend the money on your services to create a formal marketing plan.
You are the middle manager of a company, and you recently received news that your company lost a major contract. Such a loss will directly affect your department by reducing the staff by 25%. You have six months before the layoffs take place. Your responsibility is to implement a program that will enhance the employees' careers by making them more marketable.
1.Discuss your ideas for this type of program.
2.What does it need to include?
3.What does the program need to offer employees?
4.How would you communicate this to your employees?
List what resources are currently available and what resources will be needed to make the smoking cessation program a success.
Be detailed and specific. Make sure you include all physical space, labor, equipment, and supplies. Will any resources from outside the organization be necessary? If so, list these as well.
Chapter 6 Solutions
Essentials of Business Communication (MindTap Course List)
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