An ABC Brand wants the business to thrive, so the marketing team does marketing through Facebook social media. Brand ABC advertises on Facebook as detailed below: - 2,300,000 Facebook Impressions -$4,700 Advertising costs - 1,800 Sales -$11,700 Revenue Based on the information above, calculate the Return on Investment (ROI) of the ABC b rand.

Brand acts as an umbrella for * new products is known as: Combination branding Tiered branding Co-branding Brand extension Red Bull's global messaging strategy revolves around their tagline, "Red Bull gives you wings." It focuses on the idea that their product gives people the "wings" or energy they need to do whatever they want when they want. The of Red Bull is based on Positioning, use Segmentation, behavior Positioning, benefit Segmentation, competition

Identify 2 tactics for improving value capture for Mio Amore. Beyond price, often these value capture tactics involve changing the business model, product, or channel. What changes will need to be made for each of these value capture tactics?  (400 maximum word limit)

Question 2) In Boulding the Christian Louboutin brand, marketers  were deliberate in their approach to creating distinctiveness with each brand element. Through creatve marketing and promotions ,consumers can recall the name and signature color of the brand, which means the brand elements are …. Choose correct options   Integrated Novel and unique Memorable Part of the brand portfolio High end

Make BeatBox beverage company marketing program  as a below instruction. * This is the section in which you can finally explain what you feel the company should do with the product.This is to show that you have learned the marketing concepts and that you can apply them to a marketedproduct, service or idea.Make sure you provide examples of the 4P’s in each of the sections above.Make sure you address issue of how and what should done if possible. Indicate the activities that will have tobe undertaken in order to execute the strategies (4P’s).Product – features, idea behind the product, brand name, packaging, service warranty. E.g. Rolaids soft chewsare convenient, fast-acting medicine, in a roll, easy to chew and carry.Price – list price, discounts, allowances, credit terms, payment, top pricing in category vs. moderate price vs.lowest price. If you do not think pricing should change, you would provide current pricing information andrecommend that the current pricing strategy should be…

List 5 claims that are made in the advertisement for the ultrasonic pest repeller.

Multiple choices questions 4

ome Question 8 - Marketing Resea X https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddl... Content G Image result for cur... raw Fill X ting Research Assessment Content Booking.com McAfee Security a Amazon.com - Onli... Multiple Choice O O inferential statistics. descriptive statistics. informational statistics. X Statistics that allow marketing researchers to make generalizable conclusions about a population by studying a smaller group from that population is known as narrative statistics. proportional statistics. Module Preview X Appeal No. A Help G C Save & Exit

Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?