Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Career Building in Marketing
Career building means planning for the future professional career of an individual. Career building consists of developing new skills, enhancing knowledge, pursuing education, gaining experience, and finding new opportunities over time.
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How does Coca Cola promote continued traffic, trust, brand awareness, and reputation? What are Coca Colas objectives, advertising strategies, message strategies, distribution, differentiation,
and positioning strategy (STP)?

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