Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 21.2, Problem 21.2LO
Summary Introduction
To discuss: The reason for the certain types of products and services particularly suited for interactive marketing.
Introduction:
A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How significant is the effect of these two Internet services on mobile applications? These goods and offerings are set apart from the competition by a number of distinct characteristics.
How has media design content evolved in recent years?
Include a specific example of rich-media content you've seen while on the Web, shopping at retail stores, or watching TV.
There are several methods for purchasing apps. How about some specific examples to illustrate your point?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is the significance of mobile CRM applications in today's business environment, and how do they enhance customer interactions?arrow_forwardWhat are the two types of services that the Internet offers its consumers via its apps? What defining traits differentiate each of these services from the others?arrow_forwardAref has an e-commerce company and uses mobile CRM to interact with the customers. Explain the four (4) steps Aref needs to follow to implement a mobile CRM system. Why businessmen such as Aref prefers to use mobile CRM compared to the traditional method? What are some of the drawbacks of using mobile CRM?arrow_forward
- What are the two types of online services that may be accessed via a mobile app? Tell me how these services vary from one another and what commonalities they have.arrow_forwardIdentify and outline at least three (3) characteristics of ANY TWO e-business models that strategic planners may incorporate in the strategic e-marketing plans. Give an example of each of the two business models selected.arrow_forwardDiscuss the importance of mobile CRM applications in enhancing customer interactions.arrow_forward
- Discuss the concept of mobile CRM and its impact on providing real-time access to customer data and interactions for sales and support teams.arrow_forwardFor the theoretical framework of a research paper, provide a concrete and detailed paragraph on Chaffey’s Social Media Marketing Theory surrounding the topic of "the effects of digital advertising on the marketing of products and services at GECCU"arrow_forwardThe article Coca-Cola & Content-Based Marketing Strategy available at https://medium.com/touchstorm/coca-cola-content-based-marketing-strategy-ae9d561e46cb discusses the content marketing strategy of Coca Cola, of which one core element is that of storytelling. In your own words, what is storytelling? Describe and critique at least one example of a company or brand that uses (or has used) storytelling as part of its e-marketing plan.arrow_forward
- Explore the concept of mobile CRM and its significance in the era of smartphones and mobile devices. How do mobile CRM applications benefit businesses and customers?arrow_forwardHow is the cost of customer acquisition lower when using social media compared to outbound methods like direct mail and print advertisements?arrow_forwardAlert dont submit AI generated answer. Using supporting examples from your prescribed and online materials, discuss some advantages of business-to-business (B2B) e-commerce.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning