Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21.1, Problem 21.1LR
Summary Introduction
To find: The term refers to the customer-imitated practice of generating content on a marketer’s website that is customer tailored to an individual’s specific preference and need.
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The consumer-initiated practice of generating content on a marketer’swebsite that is custom tailored to an individual’s specific needs andpreferences is called ________________.
From a marketer's perspective, what people buy when they purchase a product is really _________________________________
a.
A group of physical or functional characteristics
b.
Satisfaction or want rather than a physical object
c.
Often nothing more than advice
d.
An absolute necessity for the maintenance of life and limb
______________ is the understanding of the target markets and carrying all activities that will best serve the consumers through a constructive marketing strategy?
Marketing Channels
Management Process
Marketing Management
Management
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- You receive a report that says the 34% of your target market had been exposed to your ad campaign during a given period of time. This is an example of __________.arrow_forward._______ Marketing activities that focus on a particulargroup, such as teenagersarrow_forwardOrchestrating a great ______________ isa powerful way to differentiate a service forwhchthere are alternatives Advertisement Marketing Concept Customer Experience Buyer Processarrow_forward
- _______ are the costs, in money and time, imposed by a decision to buy elsewhere. Group of answer choices Switching costs Substitute products Entry barriers Loyalty programsarrow_forward_____ targets several segments using individual marketing mixes, whereas _____ targets just one segment with a unique marketing mix. Differentiated marketing; mass marketing Differentiated marketing; concentrated marketing Mass marketing; differentiated marketing Concentrated marketing; mass marketingarrow_forwardA small but profitable market segment which have special needs compared to other segments is called________. a. a mass market b. an undifferentiated market c. a differentiated market d. a niche' marketarrow_forward
- All of the following are strategies a marketer would use to lead consumers into making the final step toward a purchase EXCEPT which one? a. offer rebates b. offer special promotional prices c. use extensive "teaser" advertising d. offer premiums e. offer add-on featuresarrow_forward__________What situational influence can affect the consumer buying process? a. They have uses for the products. b. They like the convenience that products provide. c. They take pride in ownership of products. d. They believe that products will enhance their wealth. e. All of the abovearrow_forwardWhen a customer has purchased a car for himself, it is called as_____________ a. Organizational Consumption b. Personal Consumption c. Social Consumption d. Market Consumptionarrow_forward
- The use of social media as a marketing tool has led to ________, which involves the promotion of products or services to customers who don't know they are being marketed to. A) voice of the customer (VoC) marketing B) touchpoints C) native advertising D) geographic segmentation E) behavioral segmentationarrow_forwardA market segment that the company serves is called _________. a. none of the choices is correct b. a market niche’ c. a target seller d. a target marketarrow_forwardMarketers should only use bots if they have the resources for 24-hour coverage. True or Falsearrow_forward
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