Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21, Problem 5AMK
Summary Introduction
To discuss: Whether the given statement’s website is a transactional website or promotional site and rating for this website based on the six website design elements.
Introduction:
The six website design elements are as follows:
- 1. Convenience,
- 2. Choice,
- 3. Customization,
- 4. Communication,
- 5. Cost, and
- 6. Control
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