Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21, Problem 4AMK
Summary Introduction
To discuss: Whether Person X can enjoy and negotiates with the seller in direct sales after uses the online comparison.
Introduction:
E website is a comparison shopping service which gives a clear view on the comparable products and information.
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You are planning to buy a new car so you visit www edmunds com. Based on rour experience visiting that site, do you think you will enjoy more or less control in negotiating with the dealer when you actually purchase your vehicle?
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Suppose the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm’s wholesalers (who sell to car- pet, department, and furniture stores) and selling direct to these stores. What caution would you voice on this matter, and what type of information would you gather before making this decision?
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- What type of information would you collect about your customers, and how would you use this information to increase the sales and profit of the store?arrow_forwardThere are several factors that should be taken into account when storing information. List and explain two (2) of these factors if you were wanting to store information that you would need to access in 20 years time.arrow_forwardHow would you use the Internet to purchase your new car? Select three (3) auto websites and what they have on their website?arrow_forward
- When shopping for a new car, which of the following should be the first step in the buying process? Calculate how much you can afford. Shop for a loan. Determine your transportation need. Obtain an estimate for auto insurance.arrow_forwardType the correct answer in each box. Spell all words correctly. Which term describes a business that gives users access to the Internet for monthly, quarterly, or yearly charges? A(n) is a business that provides users the access to the Internet for monthly, quarterly, or yearly charges.arrow_forwardAssume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forward
- Please select the correct answer and explain all the option.arrow_forwardJane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for clients, Jane purchased a mailing list of subscribers to The Wall Street Journal and called them all regarding their interest in discount brokerage services. She asked if they have any stocks and if they have a regular broker. Those people without a regular broker were asked their investment needs. Two days later, Jane called back with investment advice and asked if they would like to open an account. Identify each of Jane Dawson’s actions in terms of the personal selling processarrow_forwardJust give the correct optionarrow_forward
- You are a salesperson for "Mr. Coffee"...your business is supplying offices and businesses with coffee makers (regular and single use), coffee, tea and supplies. You are visiting a potential new customer, Wilson Sales Ltd., who is having problems with their current supplier of coffee (a competitor of yours called Coffee Unlimited). Because of the current supplier, Wilson Sales Ltd. often runs out of coffee, sometimes the machines break down, employees & guests wait a long time...what are 2 each of Situation, Problem, Implication & Need-Payoff questions that you can ask?arrow_forwardexplain transactional relationship between a buyer and seller with a practical example to support your explanationarrow_forwardThink of ways by which you can validate the print run and even the circulation of a magazine publisher.arrow_forward
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