Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21, Problem 1BYMP
Summary Introduction
To discuss: The seven design elements which are used to create the customer experience.
Introduction:
Customer experience is the aggregate of interactions consumers get from a company’s website. Companies develop seven design elements to bring this experience.
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