Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 21, Problem 3AMK
Summary Introduction
To discuss: Person X’s shopping experience with respect to choice, convenience, customization, communication, control, and cost.
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Examine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?
Think of a company that you shop with online. Explain the benefits of shopping online.
Think of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.
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- Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forwardDISCUSS the various ways to save money and time in your weekly shopping patterns. Has increased technology helped you save time and money?arrow_forwardRetailers are said to be beneficial to the consumer as they are able to add value to them.Think about ONE retail outlet that you visit regularly. Discuss the reason for visiting the retail outlet so regularly by describing how does the retail outlet adds value to you (50-70 words)arrow_forward
- What are the advantages and disadvantages of shopping online?arrow_forwardShop for a good book at the Barnes & Noble Web site (www.bn.com), taking time to browse the site and see what it has to offer. Next, shop at a nearby Barnes & Noble or other bookstore. Compare the two shopping experiences. Where would you rather shop? On what occasions? Why?arrow_forwardIn what ways can shopping over the Internet be more convenient for consumers? In what ways can it be less convenient?arrow_forward
- Give your views on why do you think internet shopping is better than physical shopping. Elaborate.arrow_forwardCustomers want to purchase specialty goods such as luxury bags or shoes at Macy's and have come to expect assistance in every phase of the shopping process. Macy's is a O self-service retailer O limited-service retailer O full-service retailer O convenience store O power centerarrow_forwardWhat are the advantages Walmart has over Amazon in convenient shopping and the advantages of using the Walmart mobile shop app on phones?arrow_forward
- a) Mention a retail business that you want to start. b) Where do you want to start? c) Who are your target customers? d) Mention a suitable type of retailer you prefer for your retail businessarrow_forwardThe atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?arrow_forwardI am at the solution for this problem located here: https://www.bartleby.com/questions-and-answers/during-the-morning-hours-at-a-catalog-sales-department-telephone-calls-come-in-at-the-rate-poisson-o/84d565ca-a1df-41b5-9faf-34fcebd84805 I just don't understand how they arrive with the solution below: 0.3903 = 1-P / 0.2963037 1-P = 0.1156. I just don't understand the math here. Any help in understanding will be extremely appreciate>arrow_forward
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