Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21, Problem 2AMK
Summary Introduction
To discuss: Whether the values created in traditional marketplace can also be created in digital market place.
Introduction:
Marketing using the digital technology is termed as digital marketing.
Summary Introduction
To discuss: Comparison on virtual retailer with the traditional retailer in terms of place, time, possession utility and forms.
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Students have asked these similar questions
E-commerce is a win-win situation for both entrepreneurs and consumers. Explain.
Like the traditional marketplace, the digital mar- ketspace offers marketers opportunities to create time, place, form, and possession utility. How do you think Internet-enabled technology rates in terms of creating these values? Take a shopping trip at a virtual retailer of your choice (don’t buy anything unless you really want to). Then compare the time, place, form, and possession utility pro- vided by the virtual retailer to that provided by a traditional retailer in the same product category.
The world is always evolving, growing, and adapting to our every need and desire. The way we buy and sell products and services differs greatly depending on whether we are business owners or consumers. There is a market for everything, and existing markets have grown in size, making it increasingly difficult for businesses to capture the attention of their desired target market. Online marketing or traditional marketing which should be using for current marketing practices in capturing customer demand?
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