Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Identify and explain one main gap between clothing retailer and customer you believe your will fill.
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- How can brick-and-mortar stores avoid becoming too “sterile” when using information systems to compete against e-tailers?arrow_forwardCreate a marketing plan for a coffee shop that target mainly students.arrow_forwardChoose three different online retailers and highlight two examples of differentiation in each.arrow_forward
- DISCUSS the various ways to save money and time in your weekly shopping patterns. Has increased technology helped you save time and money?arrow_forwardWhat lessons can be learned from Emma Fox's marketing strategies that might be applied in other retail sectors?arrow_forwardImagine you are considering starting your own retail business. Narrow your business ideas to selling one type of perishable goods (such as a bakery) and one type of non-perishable goods (such as a clothing boutique) and share that decision with the class. Discuss the pros and cons of selling each type of item. Between the perishable items or non-perishable items businesses, which would you choose? Why? share one perishable goods business and one non-perishable goods businessdiscuss pros and consdisclose which business you would pursueexplain why you made the decision that you didarrow_forward
- Write down the needs, both functional and non-functional, for any online store you want.arrow_forwardDetermine the three categories of companies that would have a difficult time competing successfully in the world of online shopping.arrow_forwardCustomers want to purchase specialty goods such as luxury bags or shoes at Macy's and have come to expect assistance in every phase of the shopping process. Macy's is a O self-service retailer O limited-service retailer O full-service retailer O convenience store O power centerarrow_forward
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