Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 20, Problem 5BYMP
Summary Introduction
To develop: The sales plan focusing on the organizational structure which Person X use for the sales force.
Introduction:
The main element in sales management is to develop a sales plan, sales implementation, and sales evaluation.
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Prepare at least 10 questions to interview the right person for the position of sales manager.
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You have just become a consultant for a major beverage manufacturer and have joined their team. Be sure that your strategy for marketing includes a discussion and explanation of the actions that may be taken to increase the company's online exposure, and that this information is included in the plan. Before going live, you should make sure that each page has undergone rigorous testing.
Chapter 20 Solutions
Marketing
Ch. 20.1 - Prob. 20.1LOCh. 20.1 - Prob. 20.1LRCh. 20.1 - Prob. 20.2LRCh. 20.1 - Prob. 1MMCh. 20.2 - Prob. 20.2LOCh. 20.2 - Prob. 20.3LRCh. 20.2 - Prob. 20.4LRCh. 20.3 - Prob. 20.3LOCh. 20.3 - Prob. 20.5LRCh. 20.3 - Prob. 20.6LR
Ch. 20.3 - Prob. 20.7LRCh. 20.4 - Prob. 20.4LOCh. 20.4 - Prob. 1MRDCh. 20.4 - Prob. 1MIAMCh. 20.4 - Prob. 20.8LRCh. 20.4 - Prob. 20.9LRCh. 20.4 - Prob. 20.10LRCh. 20 - Prob. 1AMKCh. 20 - Prob. 2AMKCh. 20 - Prob. 3AMKCh. 20 - Prob. 4AMKCh. 20 - Prob. 5AMKCh. 20 - Prob. 6AMKCh. 20 - Prob. 7AMKCh. 20 - Prob. 1BYMPCh. 20 - Prob. 2BYMPCh. 20 - Prob. 3BYMPCh. 20 - Prob. 4BYMPCh. 20 - Prob. 5BYMPCh. 20 - Prob. 1VCCh. 20 - Prob. 2VCCh. 20 - Prob. 3VC
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- TRUE OR FALSE 1. Training provides the salespeople with the unnecessary skills to perform better and to connect well with clients. 2. Sales managers initial planning activity is to develop the company’s vision and mission. 3. Sales training is the first activity you do to identify the source of poor sales performance.arrow_forwardWhat is the concept of benchmarking and how it will be used in an audit to determine the effectiveness of the salesforce?arrow_forwardFor the first 50 years of business, the Johnson Carpet Company produced carpets for residential use. The salesforce was structured geographically. In the past five years, a large percentage of carpet sales have been to industrial users, hospitals, schools, and architects. The company also has broadened its product line to include area rugs, Oriental carpets, and wall-to-wall carpeting. Is the present salesforce structure appropriate, or would you recommend an alternative?arrow_forward
- You have been given the task of recruiting a sales person for a new product line that your company wishes to sell. Using elements of the Selling Philosophy as your guide, write a job description for this sales person.arrow_forwardDiscuss five critical role of "follow ups" to the success of a business. With pictorial evidence, show how the following roles of a salesperson should look like. a. Insurance brokerage b. An educationist C. A security officer d. The managing director e. A grocery attendant.arrow_forwardhare your thoughts on how today's sales organization are working to (1) create customer value, (2) increase sales productivity, and (3) provide improved Sales leadership. List at least TWO Points on each of the three topics listed above. List them in bullet points format. Make sure to elaborate on each point.arrow_forward
- You are now consulting for a major beverage company. Talk on how the firm can improve its online reputation and how the internet fits into the bigger picture of your marketing strategy. Before releasing any new webpages to the public, it is recommended that you first release a draft.arrow_forwardConsider the selling process. How might any of the Salesforce. com tools described in this case facilitate each step?arrow_forwardWrite an informal report based on the text below: Your company, an apparel specialty store chain, has a relatively large number of salespeople. However, management isn't satisfied with the way the company evaluates the individual performance of sales associates. One controversial method involves filming sales transactions. Management finds this intriguing, but you believe the sales staff may find it intrusive. What other methods are used? Select companies similar to yours to determine what they are doing. What are the pros and cons of each? In your view, which method(s) would be best for your company?arrow_forward
- Discuss the Roles salespeople perform that contribute to the success of the sales organizations. Be sure to list and discuss at least Four roles - Few statements are needed for each role and present them in bullet points format As a sales manager, what are the skills you would expect your salespeople to possess - List three skills and elaboratearrow_forwardLooking forward, what products will Salesforce.com need to develop in order to remain on the cutting edge of supporting sales staff with information and collaboration?arrow_forwardYou are now consulting for an established beverage company. Include a discussion about the company's need to refresh its online image and how the internet should be utilized as part of the broader marketing plan. It is recommended to create mockups of any live web pages before releasing them to the public.arrow_forward
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