Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 20.3, Problem 20.7LR
Summary Introduction
To discuss: The presentation format which is more consistent with the marketing concept and its reason.
Introduction:
A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter. The one of the stages in personal selling is presentation.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Which presentation format is most consistent with the marketing concept? Why?
Which presentation format is most cons istent with the marketing concept? Why?
The business philosophy incorporating the marketing concept where the focus is on satisfying the needs and wants of consumers rather than simply producing and selling products is known as:
a. consumer orientation
b.costumer persuasion
c.sales orientation
d.non of the above
Chapter 20 Solutions
Marketing
Ch. 20.1 - Prob. 20.1LOCh. 20.1 - Prob. 20.1LRCh. 20.1 - Prob. 20.2LRCh. 20.1 - Prob. 1MMCh. 20.2 - Prob. 20.2LOCh. 20.2 - Prob. 20.3LRCh. 20.2 - Prob. 20.4LRCh. 20.3 - Prob. 20.3LOCh. 20.3 - Prob. 20.5LRCh. 20.3 - Prob. 20.6LR
Ch. 20.3 - Prob. 20.7LRCh. 20.4 - Prob. 20.4LOCh. 20.4 - Prob. 1MRDCh. 20.4 - Prob. 1MIAMCh. 20.4 - Prob. 20.8LRCh. 20.4 - Prob. 20.9LRCh. 20.4 - Prob. 20.10LRCh. 20 - Prob. 1AMKCh. 20 - Prob. 2AMKCh. 20 - Prob. 3AMKCh. 20 - Prob. 4AMKCh. 20 - Prob. 5AMKCh. 20 - Prob. 6AMKCh. 20 - Prob. 7AMKCh. 20 - Prob. 1BYMPCh. 20 - Prob. 2BYMPCh. 20 - Prob. 3BYMPCh. 20 - Prob. 4BYMPCh. 20 - Prob. 5BYMPCh. 20 - Prob. 1VCCh. 20 - Prob. 2VCCh. 20 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- A health club is offering special rates to all incoming freshman at a local college. The health club's marketing director will send out a formal communication to all the incoming freshman parents prior to the start of the fall semester. Which form of communication should the marketing director use? memorandum O instant m sage O short message service text message letterarrow_forwardWhat are the components and dimensions of the organization's message? The message that contains the company's vision, objectives, and so onarrow_forwardThe advertising team decided it would be best to load up on the advertising for the new doll during the holiday season but then slow down advertising efforts for the next 12 weeks. What aspect of advertising does this plan reflect? Multiple Choice frequency continuity effective reach attention value medium valuearrow_forward
- What are the four categories of audiences pertaining to knowledge of subject matter? Explain the differences between the audiences. Please provide a practical example to support your answersarrow_forwardWhat is the core product or benefit of a television: Select one: a. The features of the TV b. The entertainment it provides c. The cost d. The brand or modelarrow_forwardAt the beginning of a marketing plan is the executive summary. What similar activity should be done in order to create an effective business presentation?arrow_forward
- The Public Relations Society of America (PRSA) in the USA, and the Chartered Institute of Public Relations in the UK, make awards for the best public relations campaigns in their countries. Visit www.prsa.org/Awards/Search , or www.cipr.co.uk/content/awards-events/excellence-awards , and review several case reports of previous winners. What does the field of public relations seem to encompass? Write a report on one of the award win-ners, focusing on marketing-related activities.arrow_forwardAny message can be presented using different execution styles. Select a brand and target audience and design two advertisements, each using a different execution style to deliver the same message to the target audience, but in a different way. Identify the types of execution styles you are using and present your advertisements?arrow_forwardWhich tool of Consumer behavior influences decision regarding the size, shape and feature a. Promotion b. Price c. Place d. Productarrow_forward
- Explain the problems and pitfalls of allowing the audience to have control over the promotion in operations ?arrow_forwardYou are required to write an essay in which you explain the marketing communication planning framework. In your essay make sure that you use integrated examples to show your understanding. Your essay should cover the following aspects Introduction Explanation of the term marketing communication Why marketing communication planning is important The marketing communication planning framework. ● ● Conclusionarrow_forwardThese are all factors of an effective promotion except: A) The credibility of the communicator B) The message and the medium of the message c) The receptiveness of the audience to all that is being communicated (D The inventory method of the products to be promotedarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
