Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 20.2, Problem 20.3LR
Summary Introduction
To discuss: The principle difference between the order taker and order getter.
Introduction:
A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Describe the relationship that exists when a business is managing its objectives while also endeavouring to meet the objectives of its employees.
The definition of Finance department is "Finance department deals with the strategic financial issues
associated with increasing the value of the business, while observing applicable laws and social
responsibilities."
Please explain why the Finance department has anything to do with social responsibilities.
Which business rules do the cardinality symbols express?
Chapter 20 Solutions
Marketing
Ch. 20.1 - Prob. 20.1LOCh. 20.1 - Prob. 20.1LRCh. 20.1 - Prob. 20.2LRCh. 20.1 - Prob. 1MMCh. 20.2 - Prob. 20.2LOCh. 20.2 - Prob. 20.3LRCh. 20.2 - Prob. 20.4LRCh. 20.3 - Prob. 20.3LOCh. 20.3 - Prob. 20.5LRCh. 20.3 - Prob. 20.6LR
Ch. 20.3 - Prob. 20.7LRCh. 20.4 - Prob. 20.4LOCh. 20.4 - Prob. 1MRDCh. 20.4 - Prob. 1MIAMCh. 20.4 - Prob. 20.8LRCh. 20.4 - Prob. 20.9LRCh. 20.4 - Prob. 20.10LRCh. 20 - Prob. 1AMKCh. 20 - Prob. 2AMKCh. 20 - Prob. 3AMKCh. 20 - Prob. 4AMKCh. 20 - Prob. 5AMKCh. 20 - Prob. 6AMKCh. 20 - Prob. 7AMKCh. 20 - Prob. 1BYMPCh. 20 - Prob. 2BYMPCh. 20 - Prob. 3BYMPCh. 20 - Prob. 4BYMPCh. 20 - Prob. 5BYMPCh. 20 - Prob. 1VCCh. 20 - Prob. 2VCCh. 20 - Prob. 3VC
Knowledge Booster
Similar questions
- If you are the manager of a large retail bank and you find that some customers are of low value to the company and incur high cost to serve, how could you manage this customer group? Discuss the process.arrow_forwardWhat is the principle agent problem?arrow_forwardWhat are some possible reasons a business person would make an unethical decision?arrow_forward
- What things are most important to you when you decide to eat out at a fast-food restaurant?arrow_forwardSuppose that you are managing a fleet, where you have your own ships. Your task is to make a managerial decision while the freight rates are at a all time low, given full responsibility on buying, selling and chartering decisions. What would be your course of action regarding shipbuilding, second hand buying and selling, chartering both in and out, and scrappingarrow_forwardPlease explain me step by step how to solve itarrow_forward
- In a business setting, what types of organizations would place greater value on security rather than convenience?arrow_forwardYou live in a small town and you need an attorney. Aunt Marcella has died, and you are the executor of her rather complicated estate. You need an attorney who is an expert at probate work to help you with probating the will. You could hire one of the two attorneys in your small town, or you could hire one of the hundreds of attorneys from the big city down the highways. Thinking like an economist, will you want to hire a small-town attorney or a big-city attorney to help you with this complicated estate, and why?arrow_forwardAnalyze how holding a part-time job in high school can benefit high school students, and how it might negatively impact high school students.arrow_forward
- Discuss what are the some possible reasons a business person would make an unethical decision?arrow_forwardShould a policy for students be the same, more restrictive, or less restrictive than the one for employees?arrow_forwardAssuming you are already working and earning money for your self how would you spend your hand earned money? In your answer sheet indicate how many percent of your income you would allocate for each of the following.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning