Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 20, Problem 4BYMP
Summary Introduction
To discuss: The presentation Person X would make to the prospect for person X services or products.
Introduction:
The prospects of Person X are qualified prospects.
Qualified prospects are an individual who affords to buy the products, willing to buy, and make the sole decisions on it.
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You are now consulting for an established beverage company. Include a discussion about the company's need to refresh its online image and how the internet should be utilized as part of the broader marketing plan. It is recommended to create mockups of any live web pages before releasing them to the public.
A summary for business plan on makeup
Business Description: This section should provide a description of the business or idea, and should incorporate the following elements:
Company’s Mission, Vision, Goals, Values and Objectives
Reasons for Starting the Business
Description of Product or Service Offered
Business Model
You have just become a consultant for a major beverage manufacturer and have joined their team. Be sure that your strategy for marketing includes a discussion and explanation of the actions that may be taken to increase the company's online exposure, and that this information is included in the plan. Before going live, you should make sure that each page has undergone rigorous testing.
Chapter 20 Solutions
Marketing
Ch. 20.1 - Prob. 20.1LOCh. 20.1 - Prob. 20.1LRCh. 20.1 - Prob. 20.2LRCh. 20.1 - Prob. 1MMCh. 20.2 - Prob. 20.2LOCh. 20.2 - Prob. 20.3LRCh. 20.2 - Prob. 20.4LRCh. 20.3 - Prob. 20.3LOCh. 20.3 - Prob. 20.5LRCh. 20.3 - Prob. 20.6LR
Ch. 20.3 - Prob. 20.7LRCh. 20.4 - Prob. 20.4LOCh. 20.4 - Prob. 1MRDCh. 20.4 - Prob. 1MIAMCh. 20.4 - Prob. 20.8LRCh. 20.4 - Prob. 20.9LRCh. 20.4 - Prob. 20.10LRCh. 20 - Prob. 1AMKCh. 20 - Prob. 2AMKCh. 20 - Prob. 3AMKCh. 20 - Prob. 4AMKCh. 20 - Prob. 5AMKCh. 20 - Prob. 6AMKCh. 20 - Prob. 7AMKCh. 20 - Prob. 1BYMPCh. 20 - Prob. 2BYMPCh. 20 - Prob. 3BYMPCh. 20 - Prob. 4BYMPCh. 20 - Prob. 5BYMPCh. 20 - Prob. 1VCCh. 20 - Prob. 2VCCh. 20 - Prob. 3VC
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- You are now consulting for a major beverage company. Talk on how the firm can improve its online reputation and how the internet fits into the bigger picture of your marketing strategy. Before releasing any new webpages to the public, it is recommended that you first release a draft.arrow_forwardPost a paper of at least 1,000 words to cover the following: My firm is DONT FORGET TO WRITE IN DETAILS AT LEAST 1,000 words, i need an A - Describe a new product for my firm recently introduced - Detail how the new offering was different from their existing products - Discuss why the change was made and how it fits their marketing strategyarrow_forwardYou're a consultant for an established beverage manufacturer. Provide the company with an overview of your marketing plan, highlighting the role the internet will play and outlining any steps the business must take to improve its online reputation. Create drafts of any necessary web pages in advance.arrow_forward
- How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm? 1 - 2 paragraphs?arrow_forward1) As the newest member of the marketing department for an up-and-coming shoe manufacturer, your boss asks you to develop a proposal to expand the company's product line to increase sales as much as possible. Currently, your company sells several designs of shoes, all selling for about $120 per pair. How might you accomplish your task, and which new segments of the market would you be trying to reach?arrow_forwardWhat are some ways to implement your recommendation?arrow_forward
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- You're consulting for a major beverage company. Include internet visibility enhancements in your marketing campaign. Before launching a website, test it thoroughly.arrow_forwardInstruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creating a Business Plan. Starting with Marketing Plan Product a. Level 1: Core Benefits (list the major benefits of your product) b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on what will your product/s look/s like. Service: How will the customer acquire the service?) Example: wipped Oreem Orbed Grben leshe flea Level 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits that fits your business) С. Price Choose your pricing strategy. b. Show the computation of your price. (If necessary) a. Promotion a. List all the possible promotions that you can do. b. State on how you will utilize those promotions. People a. Who are the people in charge to market your business? b. Format: Name Task Packaging Provide a sketch/outline of your packaging and label the materials of your packaging. Example: a.arrow_forwardCreate an E-commerce Business Plan / Proposal for your E-commerce Business. The proposal contents are as below:a) The business concept / Company Profile. b) What do you plan to sell physical products, digital products, or services? c) Targeted customers d) The Marketing Plan - How do you want sell your products / services? (Facebook? Instagram? Website?) e) Your competitors (2 Competitors) – explain about the competitor’s business. *You can include flow chart, graphs, images and other materials that can support your proposal.arrow_forward
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