Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 20, Problem 3AMK

a)

Summary Introduction

To place: Whether BK counter clerk is the order taker and order getter

Introduction:

Order taker is the sales person who takes regular and repeated orders whereas order getting is the sales person who is responsible for creative selling. He must influence the customers and make new customer and increase sales with the existing customers.

b)

Summary Introduction

To place: Whether Automobile insurance salesperson is the order taker and order getter

Introduction:

Order taker is the sales person who takes regular and repeated orders whereas order getting is the sales person who is responsible for creative selling. He must influence the customers and make new customer and increase sales with the existing customers.

c)

Summary Introduction

To place: Whether HP computer salesperson is the order taker and order getter

Introduction:

Order taker is the sales person who takes regular and repeated orders whereas order getting is the sales person who is responsible for creative selling. He must influence the customers and make new customer and increase sales with the existing customers.

d)

Summary Introduction

To place: Whether Life insurance salesperson is the order taker and order getter

Introduction:

Order taker is the sales person who takes regular and repeated orders whereas order getting is the sales person who is responsible for creative selling. He must influence the customers and make new customer and increase sales with the existing customers.

e)

Summary Introduction

To place: Whether Shoe salesperson is the order taker and order getter

Introduction:

Order taker is the sales person who takes regular and repeated orders whereas order getting is the sales person who is responsible for creative selling. He must influence the customers and make new customer and increase sales with the existing customers.

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