Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 20, Problem 3BYMP
Summary Introduction

To discuss: The way to approach the prospects.

Introduction:

The prospects of Person X are qualified prospects.

Qualified prospects are an individual who affords to buy the products, willing to buy, and make the sole decisions on it.

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