Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16, Problem 7AMK
Summary Introduction

To discuss: The strategy to be followed by P Company to get the same position as T Company under retail positioning matrix.

Introduction:

The retail positioning matrix was developed by a consulting firm. This helps to focus on the company’s strategies and plans.

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