Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 16.6, Problem 16.15LR
Summary Introduction

To discuss: The difference between the agents and wholesalers.

Introduction:

Wholesaling is the process where it sells the goods and services to the business or an individual for the business purpose or individual use.

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Explain the major types of wholesalers and their marketing decisions.
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